Post by account_disabled on Jan 8, 2024 10:26:03 GMT
The impact of Covid-19 on the market and on consumer habits has driven the need to renew marketing strategies. Among the highlights of the new landscape, the rise of e-commerce is undoubtedly the decisive factor. Looking ahead to Black Friday, a key date for most businesses and the starting signal for the Christmas campaign, the Samy Road agency (specialized in Advocacy Marketing) has compiled the 10 keys to maximize the performance of advertising campaigns for this event . 1. Stay “top of mind”. Competition between brands will be tougher than ever, as everyone will try to turn around the year after the economic losses incurred since confinement. Therefore, maintaining presence and visibility is more important than ever to avoid losing customers and being able to attract new ones. 2. Start the campaign earlier and extend it over time. The new post-covid consumer is more planner and foresight. For this reason, communication and the campaign must be anticipated more than ever.
The content must connect with the consumer. Consumers increasingly value brand philosophy and values; In addition, they are informed in advance about the products that interest them. Specifically, 3 out of 4 consumers Email Data plan to buy sustainable products soon. Therefore, branding and transmitting positive values is essential. 4. Maximize social networks, in video format and adapted to mobile. These channels have maximized their impact as avenues for sales and, in addition, more and more social sectors (a more adult profile) are joining this trend. Omnichannel presence can bring numerous benefits. consumers in black friday campaign 5. Promote products with greater traction. “Due to this year's crisis period, consumers are looking for products that provide them with small instant gratifications, such as high-value products but in small or cheaper formats,” says SamyRoad.
This insight will help us enhance quality over quantity. 6. Adapt the message to current events. Conveying empathy, positivity and safety continues to be important in times of pandemic. 7. Be explicit. It is important for brands to differentiate themselves and emphasize their presence through discount lists or by promoting their collaborations with influencers (unboxings, live shows, lifeshopping,...). 8. Cross-sell or cross-sell Selling complementary products and “lengthening” the purchasing process will improve sales and branding . Some ideas are shop the look or creating packs with several products. 9. Amplify the message. Extending our campaigns is essential to reach the target; This can be easily achieved through paid social, omnichannel strategies and presence on “of the moment” platforms, such as TikTok. 10. Transparency in prices. “The conversion must be quick and effective so that the consumer does not decide to abandon the purchase,” says SamyRoad. Additionally, calls to action and rewards (discounts or early sales) to the most loyal consumers also help.
The content must connect with the consumer. Consumers increasingly value brand philosophy and values; In addition, they are informed in advance about the products that interest them. Specifically, 3 out of 4 consumers Email Data plan to buy sustainable products soon. Therefore, branding and transmitting positive values is essential. 4. Maximize social networks, in video format and adapted to mobile. These channels have maximized their impact as avenues for sales and, in addition, more and more social sectors (a more adult profile) are joining this trend. Omnichannel presence can bring numerous benefits. consumers in black friday campaign 5. Promote products with greater traction. “Due to this year's crisis period, consumers are looking for products that provide them with small instant gratifications, such as high-value products but in small or cheaper formats,” says SamyRoad.
This insight will help us enhance quality over quantity. 6. Adapt the message to current events. Conveying empathy, positivity and safety continues to be important in times of pandemic. 7. Be explicit. It is important for brands to differentiate themselves and emphasize their presence through discount lists or by promoting their collaborations with influencers (unboxings, live shows, lifeshopping,...). 8. Cross-sell or cross-sell Selling complementary products and “lengthening” the purchasing process will improve sales and branding . Some ideas are shop the look or creating packs with several products. 9. Amplify the message. Extending our campaigns is essential to reach the target; This can be easily achieved through paid social, omnichannel strategies and presence on “of the moment” platforms, such as TikTok. 10. Transparency in prices. “The conversion must be quick and effective so that the consumer does not decide to abandon the purchase,” says SamyRoad. Additionally, calls to action and rewards (discounts or early sales) to the most loyal consumers also help.